B2B Companies: The New Future of Subscriptions  

by Gabriela Rodriguez
12 Strange But Effective Ways To Save A Struggling Relationship

Contents:

  • Intro
  • 5 tips on how to start a B2B subscription model  
  • Benefits of incorporating a B2B subscription model 
Save A Struggling Relationship

According to forbes, the average U.S. consumer has two to three subscriptions. When we think about subscriptions we may immediately think about popular TV streaming services like Netflix. Besides convenient transactions, in this case, access to a wide selection of movies and TV shows, the exclusive content is what makes it more appealing. Who wants to miss out on the latest TV show or movie exclusively on Netflix? Subscriptions or memberships don’t exist just in the B2C world. A desire for exclusive services, content and products extends to B2B companies. A subscription can become another strategy to continue creating long-term relationships with current and new clients. Hubspot, for example, is a company that instead of selling its marketing software as a product, offers subscription packages. 

Five tips on how to start a B2B subscription model

The B2B subscription model it’s gaining more popularity. The idea of retaining customers, having recurring revenue and building long-term relationships is tempting for numerous companies whose current model is a B2C. However, as everything else, things can change. And almost every time, change is for the better. Changing the strategy from selling directly to customers to a B2B model, is starting to be of interest. However, the process of doing so requires attention, strategy and planning. Here are three tips on how to start a subscription model:

  • While creating the B2B model, it is recommended to study your current customers and why they are already loyal to see what you can offer as part of their subscription. 
  • Benefits for signing up. What is the customer going to receive as they pay your subscription/membership? 
  • Think of testing your model with current customers to see if their needs are met. 
  • Take into account offering a no strings attached trial. Many companies give the opportunity of a free trial to their new/potential customers, as a way to start building trust. 
  • Be creative! A customer wants to feel like you take care of their needs in a proactive and creative way.
  • Benefits for signing up. What is the customer going to receive as they pay your subscription/membership? 
  • Think of testing your model with current customers to see if their needs are met. 
  • Take into account offering a no strings attached trial. Many companies give the opportunity of a free trial to their new/potential customers, as a way to start building trust. 

The Benefits of incorporating a B2B subscription model 

Every company dreams of having a loyal customer base. A subscription model can be a helpful instrument to doing so, plus have an impact on the company’s KPIs. Here are some of the benefits of incorporating B2B membership strategy:

  • Helps you capture more predictable and recurring revenue 
  • Long lasting customer relationships
  • As a company, you learn more about your customer’s needs and how to provide the most exclusive service or product for them.
  • Opportunity to grow the company's name and brand
  • Lower barrier entry - requires less upfront commitment to test the product or service
  • Long lasting customer relationships
  • As a company, you learn more about your customer’s needs and how to provide the most exclusive service or product for them.
  • Opportunity to grow the company's name and brand

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